Struggling to Scale. Now Shipping Every Month.

Over 2x

delivery speed, Q2 2026

−75%

frontend team cost

Sector: Audio Advertising
Engagement: AI-Native Operations
Role: Interim CTO
Duration: 1 year engagement

The Situation

AudioStack took months to ship anything new. We stepped in as interim CTO with a team, made AI part of how everyone works, and now it ships in a month.

building tools clients didn't use: 6 years
developers on the frontend, output unmeasured: 8
talking to clients about what to build: 0 people

AudioStack sells access to an API that lets publishers and advertisers make studio-quality audio ads with AI. The audio is properly mastered, with real control over volume and effects, and clients have always said it beats any generic AI tool. But the API only works for clients with their own developers. Everyone else needed a product they could just use, and that product never took off.

The team kept growing and the output didn't. Nobody was asking clients what they needed, so the roadmap followed hunches.

In 2025 we joined with an interim CTO and rethought the product from the ground up. New products started shipping in 3 months, where before it took years. At the end of 2025 AudioStack asked us to take over the frontend team too.

A team around a meeting table of laptops, a numbered plan written on the glass wall behind them.

What We Did

Took over the frontend team.
AudioStack's developers stayed, led by us. We brought in a product owner who talks to clients and plans around what they ask for.
End of 2025 a lead, a product owner and a designer
Kept the best people, made them faster.
We showed AudioStack's strongest developers how to build AI into everything they do: handing tasks to AI agents, running several at once, shipping faster and better, focused on the product outcome. The team went from 8 frontend developers to 2.
100% of frontend developers working with AI
Doubled the team's speed.
The goal: deliver twice as much by the end of June 2026. The smaller team beat it. For the first time, it shipped early and hit its roadmap dates. The whole machine now runs smoothly.
3 months from plan to first product, a week early
Made the product do the work.
Before, AI only wrote the script. Voice, pace, effects and music were set by hand. We helped change that in July 2026. Now the client says what they want, and AI makes an ad that sounds like their brand.
1 month from the first work to a live release
Built the base to scale.
AI turns that one ad into versions for a rainy morning, a sunny afternoon or another city. Because the team works with AI, features like this reach clients fast. That lets the whole company scale.
1,000 versions of a single ad, made in a matter of hours

Before vs After

Each metric before and after the engagement, with the change between them.
Time to release something new	After: 1 month Before: Months, often years	Change: Monthly releases
Delivery speed	After: Over twice that Before: Q1 2026 pace	Change: Over 2x
Frontend developers	After: 2, both using AI Before: 8	Change: −75% cost
Clients using the product	After: Big brands, every day Before: Barely any	Change: Daily use

Where They Are Today

15 big names

on AudioStack's client list today

AudioStack is now closing deals with big advertisers and publishers. Its clients include Omnicom Media Group, Publicis Groupe, Dentsu, Bloomberg and Porsche, and big brands use its product every day. A new product gets out in about a month, then improves as clients use it. A smaller team ships more for less, and that makes the company worth more.

When we arrived 6 years building tools clients didn't use

What SIROC Brought

We were building with AI long before it was a trend. We sat in the team and changed how the work gets done, one habit at a time.

The rule we follow is simple. People decide, AI does the heavy lifting. In the team, a product owner sets the direction and AI writes and checks the code. In the product, AI now runs an agentic workflow that makes better ads with less effort.

AI changed both how the team builds and what the product does. A smaller team ships more, and clients get better ads from a short brief. Growth no longer depends on hiring more people, and that is what increases the company's valuation.